Service
Growth Stack Audit
See exactly what your stack costs, what it does, and what it should be doing.
Overview
Who this is for
Most growth stacks at Series A and B companies were assembled in layers - a tool for this campaign, a platform for that integration, a dashboard for the board meeting. The result is a Frankenstein setup that nobody fully owns, costs more than it should, and produces data nobody trusts.
This engagement is for companies that have hit $2M-$20M ARR and feel like they're outrunning their systems. You're spending real money on software, but you can't tell which channels are working, your ops team is drowning in manual work, and you've got at least three tools doing overlapping jobs.
The output is a structured audit document and a prioritized roadmap. Not a generic recommendations deck - a specific, sequenced action plan based on your actual business, your team's capabilities, and the stage you're at.
What's included
Deliverables
- Full stack inventory - every tool, its cost, its owner, and what it's actually being used for
- Attribution gap analysis - where you're losing signal between channels, campaigns, and revenue
- Redundancy map - tools doing the same job, tools nobody logs into, tools you're paying for at the wrong tier
- Integration health check - data flowing correctly from source to destination, identity resolution working as expected
- Prioritized recommendations - ranked by impact and implementation complexity, not by what's newest or shiniest
- Vendor negotiation notes - contracts to renegotiate, vendors to consolidate, timing considerations
Process
How it works
1. Intake
45-minute kickoff call to map the business context: stage, team structure, current tools, biggest pain points. I send a pre-work document to collect tool contracts, billing details, and integrations beforehand.
2. Discovery
1-2 weeks of async review. I go through your stack documentation, attribution reports, integration logs, and any relevant analytics. I may request short working sessions with your ops or engineering team.
3. Synthesis
I compile findings into the audit document: inventory, gap analysis, redundancy map, integration health. This takes the messiness of your real stack and makes it legible.
4. Readout + roadmap
A 90-minute live session to walk through findings and the prioritized roadmap. You leave with a document you can immediately hand to your team or board.
5. Optional: implementation support
Many clients continue into a system implementation engagement to execute on the roadmap. This is separate scope and quoted accordingly.