A timeline of our work

Branch

Growth & go-to-market

• Built growth and go-to-market during the early mobile attribution era.
• Worked on mobile measurement, deep linking, and web-to-app growth.
• Helped consumer brands stand up their mobile marketing and attribution stacks.

mParticle

Growth

• Led growth at an enterprise customer data platform.
• Built acquisition, analytics, and lifecycle marketing systems.
• Advised customers on CDP architecture and identity and event strategy.

Runway

Ops & go-to-market

• Led operations and go-to-market as an early team member.
• Built the early go-to-market motion and internal operating systems.
• Shaped positioning and early revenue and growth processes.

Ramp

Martech

• Owned and scaled the marketing technology stack at a hypergrowth fintech.
• Built attribution, analytics, and marketing-data infrastructure.
• Designed systems connecting marketing, revenue, and data operations.

Replit

Technical marketing & martech

• Led technical marketing and martech infrastructure embedded with the growth team.
• Rebuilt mobile and web attribution across the measurement partner, ad platforms, and server-side conversion APIs.
• Stood up warehouse-to-platform data activation to lift match rates and return on ad spend.

AtoB

Fractional CMO

• Served as fractional CMO, owning marketing strategy and execution.
• Built go-to-market measurement and revisited attribution mechanics.
• Evaluated and implemented outbound and data-activation tooling.

Robinhood

Martech advisor

• Advised on marketing technology stack and architecture.
• Partnered with marketing, product, and engineering in a standing working session.
• Focused on go-to-market and measurement systems.

Capital One

Martech advisor

• Advised on enterprise marketing technology strategy and architecture.
• Delivered guidance through a formal engagement.

Linear

Revtech advisor

• Advised on revenue technology and go-to-market systems.
• Acted as an outside sounding board on revops and martech decisions.

Lorikeet

Marketing advisor

• Provided marketing advisory to the head of marketing.
• Advised on go-to-market and marketing systems direction.

Rover

Martech advisor

• Provided marketing technology advisory.
• Advised on specific stack and measurement questions.

Krisp

GTM & martech advisor

• Advised on go-to-market and marketing technology.
• Held regular working sessions with company leadership and the marketing team.

Notion

Martech & GTM advisor

• Provided guidance on marketing technology and go-to-market systems.
• Collaborated with marketing and operations stakeholders.

Michaels

Martech & growth advisor

• Advised on marketing technology and growth systems.
• Supported go-to-market measurement work.

Warby Parker

Martech & growth advisor

• Advised on marketing technology and growth systems.
• Supported go-to-market measurement and attribution.

Sonos

Martech & growth advisor

• Advised on marketing technology and growth systems.

Bain

Martech & GTM advisor

• Advised on marketing technology and go-to-market systems.

JPMorgan Chase

Enterprise martech advisor

• Advised on enterprise marketing technology and growth systems.

Mars

Martech & growth advisor

• Advised on marketing technology and growth systems.
• Provided go-to-market measurement guidance.

Mozilla

Martech & growth advisor

• Advised on marketing technology and growth systems.

ABInBev

Martech & growth advisor

• Advised on marketing technology and growth systems.

Strava

Martech & growth advisor

• Advised on marketing technology and growth systems.

Airbnb

Mobile growth advisor

• Advised on mobile growth, deep linking, and attribution measurement.
• Contributed mobile-first go-to-market expertise.

Postmates

Mobile growth advisor

• Advised on mobile growth and attribution measurement.

Foursquare

Mobile growth advisor

• Advised on mobile growth and attribution measurement.

Jet.com

Mobile growth & martech advisor

• Advised on mobile growth, attribution, and marketing technology.
• Supported measurement and go-to-market systems during rapid scaling.

Turner

Martech & growth advisor

• Advised on marketing technology and mobile growth.
• Supported go-to-market measurement systems.

Wonder

Martech & growth advisor

• Advised on marketing technology and growth systems.

Ashby

All-in-one recruiting and applicant-tracking software for high-growth teams.

Invested · Seed

Hightouch

Data-activation platform that syncs warehouse data into marketing and sales tools.

Invested · Seed

Customer.io

Messaging and lifecycle marketing automation for data-driven campaigns.

Invested · Seed

Mercury

Digital banking built for startups and their founders.

Invested · Seed

Cure

Better-for-you hydration and electrolyte drink mixes made with clean ingredients.

Invested · Seed

Grain

AI meeting-recording tool that captures and shares call highlights.

Invested · Seed

SearchEye

Platform connecting B2B brands with publishers for authentic content and brand signals.

Invested · Seed

Unify

AI-powered outbound and go-to-market platform that automates pipeline generation.

Invested · Seed

Opus Clip

AI tool that turns long-form video into short, shareable clips.

Invested · Seed

OfferFit

AI decisioning platform that automates lifecycle marketing experimentation.

Invested · Seed

Kondo

Tool for taming Slack, turning messages into an organized, actionable inbox.

Invested · Seed

Deconvolute

Early-stage applied AI startup.

Invested · Seed

Partnered

Co-selling and partner-intelligence platform for revenue teams; acquired by Crossbeam.

Invested · Seed

GTM Fund II & III

Limited partner

Allison Pickens Fund I

Limited partner

Reforge

Partner & instructor

• Created and taught the Mastering Marketing Technology course.
• Built curriculum on scaling modern martech stacks.
• Mentored growth and marketing practitioners at scale.

Paramark

Podcast co-host & collaborator

• Co-creates and co-hosts the Go to Market News podcast.
• Collaborates on marketing measurement and incrementality content.
• Co-hosts community events for founders and go-to-market operators.