Free course
RevTech Essentials
A free course on building the revenue tech stack, from your first CRM to a mature GTM system. Five modules, 29 lessons, read at your own pace.
Built by Austin Hay with Kiki Burton.
Module 1
Welcome to the revenue tech program
What RevTech is, why it matters, and the common failure modes.
7 lessons →Module 2
Building the ideal stack
How to think about the modern GTM stack and its core capabilities.
4 lessons →Module 3
Early days: Nailing the CRM
Choosing and implementing your first CRM as an early-stage company.
5 lessons →Module 4
Expanding the stack
Adding generate, close, and report capabilities as you scale.
7 lessons →Module 5
The mature stack
Diagnosing symptoms, rituals, connections, and tools in a mature system.
6 lessons →